Voice of Customer News

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1. 5 ways online customer feedback can optimise your webshop

   You are an online marketer or eCommerce manager of a successful webshop and you’ve got all the necessary tools up and running. You’ve got your ads and retargeting efforts that provide you with leads. Then there’s A/B testing which provides insight into what is and isn’t converting your visitors. Meanwhile your web analytics and heatmaps are showing you what’s happening on your site. This is often the basic toolkit for webshops, which is logical, because it is important to know what your visitors are doing on your website. Unfortunately these tools don’t provide a complete understanding of the customer…

   https://mopinion.com/5-ways-online-customer-feedback-can-optimise-your-webshop/

   Tags: voc, voice-of-the-customer, voice-of-customer, customer-feedback, online-feedback, webshop, ecommerce by tjeerdtraats and 1 other (2018-03-16)

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2. Eason books 31% rise in web sales over Christmas

   Online store is now Eason’s second largest by revenue, behind only its Dublin flagship.
   
   The Irish book and stationery retailer Eason recorded a 31 per cent rise in ecommerce revenue over the six-week Christmas trading period last year, and its online store is now its second largest in revenue terms behind the company’s flagship branch on O’Connell Street in Dublin.

   https://www.irishtimes.com/business/retail-and-services/eason-books-31-rise-in-web-sales-over-christmas-1.3381257/

   Tags: voc, voice-of-the-customer, voice-of-customer, online-store, webshop, ecommerce, web-sale, retail, christimas by tjeerdtraats (2018-02-06)

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3. Many Unhappy Returns? Online Holiday Shopping’s Big Hangover

   Kristina Nicolas will proudly tell you that she’s been doing practically all her shopping online for years now. She will also tell you, in a more exasperated voice, that this has not remotely abbreviated the amount of time she spends going to stores.

   https://www.nytimes.com/2017/12/26/style/online-holiday-shopping-returns.html/

   Tags: voc, voice-of-the-customer, voice-of-customer, online-shopping, webshop, ecommerce, holiday-shopping, christmas by tjeerdtraats (2017-12-28)

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4. 5 UX Strategies to Reduce Shopping Cart Abandonment

   Shopping cart abandonment is an occurrence that plagues many retailers and webshops all over the world on a daily basis. By definition, shopping cart abandonment is when a potential customer starts the checkout process for an order online but drops off before completing the purchase. You will probably all agree with me when I say that the thought of the customer getting all the way to the shopping cart only to leave empty-handed is a very troublesome one, which is why it’s important to take action and stop it. While there are many customer experience (CX) solutions that can help avoid this problem, such as user feedback, ad retargeting and email recovery campaigns, there is another area that deserves some attention as well: user experience (UX).

   https://mopinion.com/5-user-experience-ux-strategies-to-reduce-shopping-cart-abandonment/

   Tags: voc, voice-of-the-customer, voice-of-customer, ux, user-experience, ux-strategies, ecommerce, webshop, cart-abandonment, cx, customer-experience by tjeerdtraats (2017-11-30)

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