Sentiment analysis is widely used to supplement the analysis of text data in surveys, complaints, reviews and other customer feedback. In theory, sentiment analysis categorises opinions expressed in a piece of text just as a human might.
However, as the volume and complexity of customer data grows, growing issues with sentiment analysis are providing flawed information and stopping companies from getting the full picture from their data; key customer feedback that could drive positive business change is being missed.
For those who have used sentiment analysis it is likely that you have experienced these inaccuracies – from skewed sentiment percentages and incorrect tagging, to completely missing key business insights.
https://www.marketingtechnews.net/news/2018/aug/16/how-were-missing-mark-consumer-sentiment-analysis/
In today’s fast-paced world, a person’s opinion about a product, service or individual is unpredictable and changing constantly, yet companies can use this unpredictability for their own benefit.
Sentiment analysis is an extremely useful tool to monitor the public opinion of certain topics across social media, like stock market trends or political campaign announcements. By analyzing text—such as posts and reviews uploaded by users on different platforms—sentiment analysis helps businesses understand the social sentiment of a brand, product or service.
https://www.adweek.com/digital/how-unpredictability-can-work-with-us-exploring-sentiment-analysis-tools/
The demand for this software in the market is increasing substantially due to the growing awareness among individuals regarding the latest technological advancements and innovations.
The examination report, titled Sentiment Analysis Software Market offers an unmistakable comprehension of the subject matter. Continuous technological advancements and the tenacious entrance of Internet in the remote corners of the world are additionally in charge of the noteworthy growth of the market.
https://www.whatech.com/market-research/it/455022-new-report-shares-details-about-the-sentiment-analysis-software-market-research-for-2018/
