Netflix has long been known to use algorithms to predict what you may want to watch based on what you have viewed in the past. It now also customizes the artwork shown for each recommendation, based on the customer’s most-watched genres. Netflix is one of many companies focusing on personalization as potential profit. This personalization allows CIOs to directly engage with the customers they are trying to sell to; this direct interaction allows for new opportunities to innovate.
A simplistic approach is to directly engage customers in the innovation process in order to understand their demands and increase the likelihood of success. The more complex answer is to create a comprehensive approach, differentiate customers and limit direct engagement to ensure accuracy without becoming intrusive. This can be accomplished using personalization, crowdsourcing and listening to the voice of the customer.
http://www.cxotoday.com/story/engage-directly-with-customers-for-it-innovation/
Organizations are increasingly realizing that for GRC to be truly pervasive, the processes and tools that support it need to be as simple and intuitive as possible. It’s already happening with new generations of GRC software that are more personalized, responsive, and intuitive than ever. It’s happening with cloud-based GRC deployments that are faster and more efficient. Developers and partners are collaborating to build more GRC apps that can cover the whole gamut of requirements, ranging from IT risk management, to third-party management, and even regulatory change management. All of it brings us closer to achieving the vision of pervasive GRC.
http://www.cxotoday.com/story/governance-risk-and-compliance-trends-and-predictions/
Digital intelligence platform market categorizes the global market by component as analytics, data management and engagement optimization, by touchpoint as company website, social media, by organization size, by vertical, and by region.
https://www.whatech.com/market-research/it/412318-digital-intelligence-platform-market-growing-worth-13-96-billion-usd-by-2022-explored-in-latest-research/
