Forget about Beyonce & Jay-Z, Kim & Kanye, or David & Victoria. There’s a new power couple in town. Mopinion is proud to announce the new and robust Tealium and Mopinion integration; a powerful alliance between tag management and customer feedback that combines precision targeting and smart data collection, giving users relevant and informative insights into the digital customer experience.
Tealium offers an extensive suite of data solutions catered to helping digital teams effectively manage large sums of data. With Mopinion, users can collect and analyse customer feedback from online visitors on websites and mobile apps.
https://mopinion.com/tealium-and-mopinion-newest-data-power-couple/
Compelling customer experiences require “a constant stream” of customer feedback, Slack’s global vice-president of marketing, Kelly Watkins, says. It's sound advice and not overly complicated, but often, it’s difficult for companies to achieve.
“You have to have access on a constant basis to your customer, and understand what their needs are and what their challenges are - and what they’re trying to achieve,” Watkins tells CMO.
As an example of how and where Slack is able to stay in touch with the customer in real-time, she point to an integration between the collaboration platform and Twitter.
https://www.cmo.com.au/article/641588/how-slack-taking-human-approach-reaching-customers/
