Compelling customer experiences require a constant stream of customer feedback, Slacks global vice-president of marketing, Kelly Watkins, says. It's sound advice and not overly complicated, but often, its difficult for companies to achieve.
You have to have access on a constant basis to your customer, and understand what their needs are and what their challenges are - and what theyre trying to achieve, Watkins tells CMO.
As an example of how and where Slack is able to stay in touch with the customer in real-time, she point to an integration between the collaboration platform and Twitter.
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