As Brits reach for their smartphones to ‘go shopping’, retailers need to be thinking mobile-first to provide those perfect customer experiences.
The state of the high street and retail spend in general is changing, but one particularly significant figure is that nearly half of online orders (48%) were made via mobile last Christmas – that’s up from 29% in 2017, according to Salesforce research.
Consumer behaviour has shifted and this is an indication of the importance of mobile in the wider context of the customer journey.
https://www.retail-week.com/retail-voice/how-mobile-can-turn-loyal-customers-into-brand-advocates/7031195.article?authent=1/
For every retailer, creating loyal customers must be a main focus, resulting in improved brand awareness and ultimately, a better bottom line. Marketing automation makes creating lasting customer loyalty much easier. Customers now expect relevant and personalized brand interactions every single time, and marketing automation makes this much easier. This article will show you how.
http://retailcustomerexperience.com/blogs/how-retailers-can-use-marketing-automation-to-create-lasting-customer-loyalty/