Why you should be collecting customer feedback?
If you would like to see your business grow and prosper, customer satisfaction is not only important but also necessary. Understanding how customers view your products, services and company is invaluable. It is only after you understand their point of view that you know your strengths and weaknesses.
http://customerthink.com/6-most-easily-accessible-ways-to-collect-customer-feedback/
Customer-centric businesses put customers at the core of the business, then make policy and process design decisions centered on the needs of those customers. That customer focus compels naysayers to label customer centricity as an ill-advised business strategy.
What happens, those naysayers ask, when your heart pushes you to take action that interferes with a long and prosperous future?
https://www.peoplemetrics.com/blog/an-introduction-to-building-customer-understanding/
Most companies don’t have a robust voice of the customer (VoC) program. Only 42% use technology to support a VoC program, which means they either don’t have a program at all, or the program is ad-hoc and limited in its reach. When companies do adopt a technology platform (commonly referred to as a customer feedback management (CFM) platform), they often underutilize it and don’t reap maximum value from it. We have examined the reasons companies aren’t satisfied with the return on their VoC technology investment and found that in many cases, the reason is a lack of strategy.
http://www.lenati.com/blog/2017/11/case-voc-strategy-building-strong-foundation/
Halloween is slowly creeping up on us. There’s that subtle hint of pumpkin spice lingering in the air, costumes filling up all of the party stores and of course, the most quintessential Halloween movie, Hocus Pocus has taken up the number one spot on Netflix. With all of this Halloween fever around us, we simply couldn’t resist adding a little Halloween ‘flair’ to our blog. So – in light of the holiday – we want to emphasize several ways online feedback can prevent your customers from having a ‘scary’ customer experience!
But before we begin, it’s important that you become acquainted with the most common ‘horrors’ (or irritations) that online customers often encounter; horrors that can tarnish the customer experience and ultimately (if not resolved), put these customers off to your brand...
https://mopinion.com/3-ways-online-feedback-can-prevent-a-scary-customer-experience/
The online customer journey in retail is going through a major transformation. Consumers are not only (increasingly) picking up their mobile phones to shop online, but they’re also looking for a more interactive experience with the brand, accompanied by a smooth purchasing process.This is a shift that many suspect will demand more from online retailers, especially in the realm of customer experience. One way of achieving the much sought after sound customer experience is online feedback.
In this White Paper, Mopinion dives into the digitisation of the retail industry and how this is transforming the online customer journey as we know it. Together with several online retail giants – including Nextail, Albert Heijn and Grandvision – Mopinion also outlines why online feedback is so crucial for retail businesses today – especially those who are looking to achieve an optimal online customer experience....
https://mopinion.com/white-paper-how-to-boost-your-retail-website-with-online-feedback/
Lauren, a digital analyst starts her work every day by grabbing her coffee, switching on her computer to read her email and then proceeding to sign into her dashboard to pull up a report on all website feedback from the previous day. This report is generated by a feedback form that was triggered when a customer ended their website session without purchasing one of her company’s insurance products.
https://mopinion.com/3-digital-marketing-roles-that-need-customer-feedback/
There are still online marketers who say that customer feedback is extremely valuable, but that they don’t know where to start. Often to their surprise, the influx of customer feedback is overwhelming. They did not expect beforehand to receive that much information. Nor the diversity thereof. How naive they were…
https://mopinion.com/how-to-analyse-customer-feedback-with-the-use-of-labels/
Alternatively, other businesses do care about their customers but they really don’t feel that asking their feedback generates significant value. After all, they have previously been thriving in their business for decades without actually asking their customers about their thoughts and experiences.
https://mopinion.com/pros-and-cons-of-feedback-collection-types-over-the-years/
lot of feedback tools out there make it easy to collect user feedback on your website or mobile app, but do they really help make your digital channels more customer centric? The majority of these tools just focus on collecting data, but that’s only part of the process. What comes next?
https://mopinion.com/5-tips-online-feedback-strategy/
Real-time customer feedback is a type of qualitative data collection, in which you receive live feedback from visitors on your website or mobile app. With real-time customer feedback, you can immediately see the needs and wishes of your visitors as well as monitor for potential problems such as bugs or missing information in the customer journey.
https://mopinion.com/what-is-real-time-customer-feedback/
