Customer experience is a key driver of business success. From social media analytics to specialized software, there are hundreds of tools devoted to measuring it. But which of these tools are actually important to understanding customer experience? And how does customer experience ultimately affect your bottom line?
When it comes to understanding and improving customer experience, there are five things every business needs to know.
https://www.businessnewsdaily.com/10643-understand-customer-experience.html/
This January the new user interface, Mopinion Raspberry, goes live. In this five-part series, we will ‘unmask’ various new components of the software one by one, components that are guaranteed to give you a smooth and lucid user experience. Unmasking Mopinion Raspberry Part 2 featured the new Feedback Form Builder, but this time we want to focus on another very important part of the platform, the Feedback Inbox.
https://mopinion.com/unmasking-mopinion-raspberry-part-3-the-feedback-inbox/
The rumors are true. The newest version of Mopinion’s software, known as Mopinion Raspberry, is set to go live in January 2020. With rigorous testing and refinement processes in full swing, we’d like to take these next few months to slowly introduce you to Mopinion Raspberry. In this five-part series, we will ‘unmask’ various new components of the software one by one; components that are guaranteed to give you a smooth and lucid user experience.
http://mopinion.com/unmasking-mopinion-raspberry-the-navigation/
We’re just a month and a half out from launching Mopinion Raspberry, and it’s time for another sneak peek into the new user interface. In this five-part series, we will ‘unmask’ various new components of the software one by one; components that are guaranteed to give you a smooth and lucid user experience.
http://mopinion.com/unmasking-mopinion-raspberry-feedback-form-builder/
Old-school marketing techniques that include guesswork held up by flimsy market research don’t always reflect what consumers want. But now retailers can eliminate the guesswork and incorporate real consumer feedback to gain a competitive edge.
Plus, Millennials are excited to work with robots, complain to robots, and date robots, so it comes as no surprise that they want robots to help them pick out an outfit, an automobile, or a weekend getaway.
Whether it’s Amazon’s AI-fueled recommendations revolutionizing the product chain or the entire advertising industry adjusting to Google’s and Facebook’s algorithms, AI has been shaping the online retail space more than any technology besides the internet itself.
https://readwrite.com/2019/01/30/use-ai-to-deliver-a-seamless-consumer-experience/
A Voice of Customer (VOC) program aims to gather and analyze customer insights, allowing you to identify trends and strategies to improve customer experience and deliver positive business outcomes. In simpler terms, VOC offers a way to give your customers a voice within your organization.
Organizations that have well-developed VOC programs consider feedback from every customer, respond immediately, and ultimately use what they learn to make improvements across departments.
Today, we’re sharing how you can leverage VOC data to improve customer service.
https://www.business2community.com/customer-experience/use-voice-of-customer-voc-data-to-improve-customer-service-02156948/
According to Gartner CMO Spend Survey 2016-2017, customer experience is the top area of innovation being pursued by marketing leaders. Empowered with larger budgets and spend directed toward innovation efforts, marketing leaders look to analytics for proof that customer experience investments pay off. VoC analytics is often used alongside customer journey analytics in order to evaluate the customer experience across touchpoints and over time.
https://www.gartner.com/smarterwithgartner/use-voice-of-customer-data-to-improve-customer-experience-analytics/
So how can you and your digital team maintain a smooth operation and happy customers while dealing with this massive influx of consumers? The answer is simple – use customer feedback to determine what is irritating your customers the most and solve it.
https://mopinion.com/user-experience-tips-happy-online-customer/
User feedback software has been our preferred method for collecting customer feedback to bring our A/B testing to the next level. A/B Testing is a fundamental necessity to figure out how your customer responds to different sets of web pages and user interfaces. While the precise data and conversion information of an A/B test are incredibly valuable, we have found that combining them with direct user feedback can give even more insight for future tests you may have been unable to recognize without the user feedback. Determining and tweaking your design based on the user feedback data you receive is a fundamental step in any conversion rate optimization campaign.
https://mopinion.com/user-feedback-lessons-learned-from-digital-agency/
When I think of user onboarding, I am always reminded of the famous ‘IKEA effect’. Those of you have endured the emotional rollercoaster that comes with assembling an IKEA wardrobe or nightstand, you might already have an idea of where I’m going with this. The IKEA effect is defined as the effect ‘where you assign more value to products that you’ve had a hand in creating’. In other words, for many of us the result is far more satisfying when we’ve successfully completed a task on our own. Those who have studied this effect even go as far as to say that ‘people become more attached simply because of their own efforts’. This is a good analogy when it comes to understanding the value of a good (better yet, successful) user onboarding process.
https://mopinion.com/user-feedback-the-secret-to-successful-user-onboarding/
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