Old-school marketing techniques that include guesswork held up by flimsy market research dont always reflect what consumers want. But now retailers can eliminate the guesswork and incorporate real consumer feedback to gain a competitive edge.
Plus, Millennials are excited to work with robots, complain to robots, and date robots, so it comes as no surprise that they want robots to help them pick out an outfit, an automobile, or a weekend getaway.
Whether its Amazons AI-fueled recommendations revolutionizing the product chain or the entire advertising industry adjusting to Googles and Facebooks algorithms, AI has been shaping the online retail space more than any technology besides the internet itself.
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