Only 15% of voice of customer (VoC) programs are considered very successful* by their managers, according to the Temkin Groups State of Voice of Customer Programs 2016 report. Whats broken?
Just 34% say their VoC program is good or very good at making changes to the business based on VoC insights.
So why is it that two-thirds of VoC programs arent making a difference? This articles outlines four root causes.
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