Winter is coming, which means it’s time cozy up by the fire, grab some hot cocoa and get lost in that book you’ve been meaning to dive into. For UX Designers, this is a good opportunity to catch up on some design-specific reading. There are plenty of resources out there that will give you a deeper understanding of the principles behind UX design as well as some practical tips and tricks you can apply to your website or mobile app. From beginners to senior UX designers, we’ve got UX books out there for all levels of experience.
http://mopinion.com/best-user-experience-ux-books-this-winter/
Have you ever wondered why your users don’t interact with your product the way you were expecting them to? It might be because you may not understand how to use different psychology principles to design your products to elicit specific responses and actions from your users. Your customers are driven by emotions when they are looking at a website, wondering if they should buy a product or not. They are instinctively trying to establish a connection with the brand and, depending on what they see, they will either complete the purchase or not.
https://mopinion.com/guide-to-psychology-principles-in-ux-design/
IBM has been an industry leader in pursuing great design for decades: the company’s trailblazing CEO Thomas Watson Jr., famously declared that “good design is good business,” and today, IBM employees some 1600 designers in 20 countries around the world. Now IBM is extending the full depth of its design philosophy to its clients, design general manager Phil Gilbert announced at the Fortune, Time, and Wallpaper* Brainstorm Design conference in Singapore on Wednesday.
http://fortune.com/2018/03/07/ibm-enterprise-design-thinking/
I regularly meet executives who tell me their customer experience initiatives are not meeting their expectations, and when I look deeper I find some or a combination of the following:
http://customerthink.com/create-a-customer-experience-transformation-programme-that-delivers-results/
I bet you’ve read a lot about onboarding process and its importance for a good user experience. There are numerous articles and best practices how to properly onboard users to convert them into loyal customers.
https://uxplanet.org/offboarding-the-way-to-say-goodbye-to-your-users-26bf45b5bf4a/
