tjeerdtraats: innovation*

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  1. The demand for this software in the market is increasing substantially due to the growing awareness among individuals regarding the latest technological advancements and innovations.

    The examination report, titled Sentiment Analysis Software Market offers an unmistakable comprehension of the subject matter. Continuous technological advancements and the tenacious entrance of Internet in the remote corners of the world are additionally in charge of the noteworthy growth of the market.
    https://www.whatech.com/market-research/it/455022-new-report-shares-details-about-the-sentiment-analysis-software-market-research-for-2018/
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  2. Companies should stop behaving as if innovation is an art. It’s a predictable science. The real question is: why are they so slow to change?
    https://customerthink.com/replace-luck-with-a-predictable-innovation-process/
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  3. The mindsets of chief marketing officers have evolved from a product-centric mindset to a more customer-centric one, as it is no longer just about developing eye-catching campaigns. They also serve as both the representative of the brand and the voice of the customer.
    http://www.thedrum.com/news/2017/11/20/sap-cmo-alicia-tillman-marketers-evolving-role-brand-safety-and-implementing/
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  4. Another year has passed and Digital Customer Experience (CX) finds itself – once again – at the top of many business agendas. Not surprisingly however, considering many experts are calling CX ‘the new battlefield’. Dramatic, I know – but there is some truth in the expression. In fact, 2018 is the year Gartner predicted that more than 50% of organisations will redirect their investments towards customer experience innovations. So why is there such a high demand to provide a good digital customer experience? And as a result, what kinds of innovations and trends can we expect to see this year?
    https://mopinion.com/top-digital-customer-experience-cx-trends-for-2018/
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  5. Our client, a major manufacturer of various simulators, hypothesized they had an opportunity innovate on how doctors trained for a particular set of invasive medical procedures. For decades, training for these types of procedures was carried out using plastic models or pig cadavers, but neither captured the look and feel of the human body, and both involved considerable expense. In some countries, students trained on actual patients, which had its dangers. Was there a better way? The innovation team at this leading simulator manufacturer had built a prototype that used a dramatically different technology – 3D virtual reality simulation – but needed to test its appeal with end users and purchase decision makers.
    https://ams-insights.com/success-stories/simulator-manufacturer-revolutionized-medical-training/
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