That’s right! Mopinion and Contentsquare are at it again. Next month we will be hosting the next edition of the Champagne Breakfast. This time the event will focus on how to run more effective experiments in ecommerce.
The breakfast event, themed ‘Make experimentation sexy again’ will cater to an exclusive audience of ecommerce teams and include guest speakers from Tomtom and Intergamma, who will present cross-vertical strategies for how to run more effective experiments in ecommerce.
http://mopinion.com/mopinion-contentsquare-organises-champagne-breakfast/
Is your webshop built using Lightspeed’s ecommerce software? Then we’ve got great news for you. All-in-one feedback analytics software Mopinion and ecommerce software provider & global leader in Point-of-Sale systems, Lightspeed have joined forces. The result? A new app integration in the Lightspeed app store which enables Lightspeed webshops to easily capture feedback from their online visitors using easy-to-install, customisable feedback forms. The webshops also have access to advanced reporting and analysis capabilities that will provide them with the insights they need to improve overall performance and the user experience of their webshop.
https://mopinion.com/mopinion-software-lightspeed-app-store/
The physical world of Amazon Books has made it to Texas. The online retailer today opens its first store so far this year and it's in Austin's Domain Northside.
The store is designed to hold all the books considered great reads by Austinites and more put together by a team that culls customers' online preferences to fill the racks with books. All books face out in Amazon's version of a bookstore. Below the book is a review card saying why customers said they loved the read.
https://www.dallasnews.com/business/retail/2018/03/06/texas-first-amazon-books-store-opens-austin-better-prices-prime-members/
The eCommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018.
This growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative eCommerce companies looking to overtake their traditional counterparts.
However, in order to latch on to the ‘growth train’, these same eCommerce companies (and therefore, eCommerce managers) are going to have to put their best foot forward....
https://www.digitaldoughnut.com/articles/2018/june/why-online-feedback-is-vital-for-ecommerce-manager/
There's a great deal of talk about what retail consumers want and expect and how those expectations are growing every day. Research from Elastic Path reveals that meeting those demands, and delivering a rewarding customer experience, requires flexible e-commerce.
It's a critical strategy, according to the research, for all brands that want to meet ballooning consumer demands during the holiday season and other busy sales seasons such as back-to-school.
http://retailcustomerexperience.com/articles/why-retailers-need-to-adopt-a-flexible-e-commerce-strategy/
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