As startups scale and grow, there comes a crucial time to ask: do you expand abroad? There are obvious benefits to overseas expansion, not least growing your customer base. However there are pitfalls too. So how you do you make sure to avoid them?
The first question is: do you need to move abroad at all?
https://www.techworld.com/startups/tips-for-startups-on-how-expand-abroad-successfully-3669409/
Voice of the Customer (VoC) is much more than an actual voice. It is a combination of voices captured at various customer touch points. It is an intricate process used to capture both quantitative and qualitative information from customers. Information such as their requirements, preferences and feedback; in other words, a gold mine of data! This information is what you’re supposed to be using to chisel away what the customer don’t want and deliver the best quality product or service. What you may think is an excellent addition to your product or service may be an annoyance to the customer, and the VoC helps you identify that – forcing you to look at things from the customers’ perspective.
http://www.customerguru.in/4-simple-steps-to-make-the-most-of-the-voice-of-the-customer-voc/
Picture this. You are the marketing executive of a company that is currently undergoing massive growth. Your responsibility involves overseeing all digital marketing initiatives within your company which range anywhere from driving online traffic and improving usability to SEO and social channels. Although you are a very skilled and digital savvy marketer, you are not an expert in every digital tool you are considering to employ. And not only that, but being swamped with the work that goes along with each and every digital campaign might not leave you much extra time to go through the process of truly understanding how each of these digital tools operates, much less implement them.
https://mopinion.com/speak-to-your-digital-agency-about-online-customer-feedback/
The number one rule in customer experience (CX) is to meet your customers where they live. Understand their preferences, their challenges. Know what gets their goat. As CX practitioners, we also should know the way, or ways, our customers prefer to communicate with us. Are we giving them their preferred option? Or are we simply using the channels that suit us best?
http://customerthink.com/customer-initiated-feedback-a-new-window-into-the-customer-journey/
It is not difficult to understand the role of customer in any business. They play pivotal role and are solely responsible for making any business successful. For sustaining a profitable life, businesses should make sure to serve customers in every possible way and provide them with an experience of their lifetime.
Total Customer Experience (TCE) is a 360 degree strategy to make sure businesses are rounded with customer centricity. TCE ensures businesses are build around happy customers. Achieving total customer experience is no cake walk and it requires certain type of dedication and commitment. A persistent effort and set of commandments should be followed to make sure businesses are built to provide total customer experience.
https://analyticsweek.com/content/10-commandments-achieve-total-customer-experience/
Customer Experience monitoring is nothing new, but the ways and depth by which we can scrutinise it are evolving faster than ever before. A few years ago the focus was on the digital revolution in customer service and finding the best ways of providing online services (often replacing traditional human-to-human based interactions). Now though, customers expect online services as a key channel, so the digital marketer’s role has become even more vital.
https://mopinion.com/keeping-up-with-the-rapidly-changing-digital-landscape/
Fast paced organisations are introducing more and more online sales and services. For example, look at the traditional banks that are transforming into IT companies offering virtual services and products. In short, we have ended up in a digital whirlwind in which the “corporate” slowly transforms into a “digital first enterprise”.
https://mopinion.com/four-tips-on-collecting-online-customer-feedback/
Our client, a major manufacturer of various simulators, hypothesized they had an opportunity innovate on how doctors trained for a particular set of invasive medical procedures. For decades, training for these types of procedures was carried out using plastic models or pig cadavers, but neither captured the look and feel of the human body, and both involved considerable expense. In some countries, students trained on actual patients, which had its dangers. Was there a better way? The innovation team at this leading simulator manufacturer had built a prototype that used a dramatically different technology – 3D virtual reality simulation – but needed to test its appeal with end users and purchase decision makers.
https://ams-insights.com/success-stories/simulator-manufacturer-revolutionized-medical-training/
Customer feedback is information coming directly from customers about the satisfaction or dissatisfaction they feel with a product or a service. Customer comments and complaints given to a company are an important resource for improving and addressing the needs and wants of the customer. The information is procured through written or oral surveys, online forms, emails, letters, or phone calls from the customer to the company.
https://www.myjoyonline.com/opinion/2017/november-16th/customer-experience-the-price-companies-pay-for-loss-of-consumer-feedback.php/
Customer success means establishing a relationship with your clients, listening and understanding what their needs are and supporting them throughout the journey that leads to their own goals. That’s all nice and clear in theory but what are some actionable customer success tactics that actually work?
It’s easy to get lost in the fluff and talk about general concepts but, when it comes to customer success, it’s important to have a clear strategy in mind and put in place effective measures that actually have an impact on the customer journey. A well defined customer success playbook is in fact vital in order to guarantee a constant customer success driven growth.
https://blog.userlane.com/customer-success-tactics-lead-to-hyper-growth/
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