Voice of Customer News

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1. Let Voice of the Customer Shape Your B2B Content Marketing Strategy

   Let’s face it — content is at the core of modern marketing communications. Content that is useful, helpful or entertaining will win mind-share and wallet-share as we move ahead into a marketplace where multiple parties are competing for the attention of potential customers.

   https://www.cmswire.com/customer-experience/let-voice-of-the-customer-shape-your-b2b-content-marketing-strategy/

   Tags: voc, voice-of-the-customer, voice-of-customer, marketing-communication, content-marketing, marketing-strategy, digital-marketing, cx, customer-experience by tjeerdtraats (2018-02-15)

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2. Six Content Marketing Trends that Will Dominate in 2018

   It’s a new year and content marketing continues to grow as the cornerstone of all marketing. According to a benchmarks and trends report from the Content Marketing Institute, 62% of B2B marketers in 2017 reported that their content marketing strategies are more effective now than they were in the previous year.

   http://www.econtentmag.com/Articles/Column/Marketing-Master-Class/Six-Content-Marketing-Trends-that-Will-Dominate-in-2018-122598.htm/

   Tags: voc, voice-of-the-customer, voice-of-customer, content-marketing, b2b-marketing by tjeerdtraats (2018-01-18)

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3. Top 27 Content and Inbound Marketing Tools

   Consumers are gradually starting to ignore sales pitches and tune out the invasive marketing methods that many businesses still employ regularly. And subsequently, these changes have made way for a new method of bringing in new customers – inbound marketing. Inbound marketing has recently become a very popular method of marketing among digital-first businesses, especially in terms of content marketing – which is considered a subset of inbound marketing. As a result, many content and inbound marketing tools have since been developed to make these strategies more efficient.

   https://mopinion.com/top-27-content-inbound-marketing-tools-software/

   Tags: voc, voice-of-the-customer, voice-of-customer, content-marketing-tools, content-marketing, inbound-marketing-tools, inbound-marketing, digital-marketing by tjeerdtraats (2017-11-28)

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4. Why Instagram Stories Need To Be Part Of Your Marketing Strategy

   The buzz of promoting your day-to-day business activities on Snapchat may now be nothing more than a quiet hum — but Instagram stories (an Instagram feature which was brazenly stolen from Snapchat) is gaining traction by the day.
   
   But you don’t have to take our word for it, because the numbers, along with the insights gathered from inside company’s using Instagram Stories regularly, paint a vivid picture.

   https://www.cmswire.com/digital-marketing/why-instagram-stories-need-to-be-part-of-your-marketing-strategy/

   Tags: voc, voice-of-the-customer, voice-of-customer, marketing, strategy, marketing-strategy, content-marketing, content-strategy, social-media, instagram, snapchat by tjeerdtraats (2018-03-16)

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