When Jeff Howe coined the name “crowdsourcing” in 2005, even he would hardly have believed a Google search for the word in 2018 would turn up millions of results. In reality though, “crowdsourcing” has been around in one way or the other longer than when Jeff invented the name 13 years ago.
But from a business (for-profit) perspective though, why is crowdsourcing important? Research has shown that 70 percent of buying experiences are based on how the customer feels they’re treated. And crowdsourcing is a great way to make customers feel they’re treated well. Let’s look at three ways you can do this.
http://customerthink.com/how-to-use-crowdsourcing-to-increase-customer-engagement-and-satisfaction/
The aggressive revenue growth goals of most firms point to the need for a deliberate, systematic and managed approach to generating game-changing new product ideas. We identify a number of sources of new product ideas, and then report the results of a survey of 150 firms to identify which sources are the most popular, and more important, which sources are the most effective—in terms of generating robust new product ideas. The results are provocative when we compare a number of voice-of-customer (VoC) methods for idea generation against other popular sources of ideas.
https://www.stage-gate.com/new-product-development-process/voice-of-customer-methods-what-is-the-best-source-of-new-product-ideas/
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