When Jeff Howe coined the name crowdsourcing in 2005, even he would hardly have believed a Google search for the word in 2018 would turn up millions of results. In reality though, crowdsourcing has been around in one way or the other longer than when Jeff invented the name 13 years ago.
But from a business (for-profit) perspective though, why is crowdsourcing important? Research has shown that 70 percent of buying experiences are based on how the customer feels theyre treated. And crowdsourcing is a great way to make customers feel theyre treated well. Lets look at three ways you can do this.
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