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  1. Find gaps in your UX that are preventing customers from reaching their goals. With a GCR slide-in survey, you will learn which of your visitors have completed, partly completed or failed to complete a specific goal on your website.
    https://marketplace.mopinion.com/survey-templates/gcr-goal-completion-rate-website-ux/
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  2. Customer Effort Score is a popular metric that measures how much effort it took the customer to achieve his/her goal. This type of surveys is typically used mainly to gauge the aggregate, digital user experience experience of your customers with your product, enabling you to lower frustrations and provide a smooth online journey.
    https://marketplace.mopinion.com/survey-templates/ces-customer-effort-score-website-ux/
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  3. Traditional smiley faces have been around for years now as a popular feedback metric. So why stop now? Try using these on your homepage forms to gauge user experience on your website.
    https://marketplace.mopinion.com/survey-templates/smiley-face-feedback-website-ux/
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  4. Learn more about your mobile experience. These surveys help businesses capture general feedback from mobile users by way of easy star ratings.
    https://marketplace.mopinion.com/survey-templates/in-app-mobile-star-rating/
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  5. Customers always have suggestions on how you can improve your website. It’s just a matter of giving the opportunity to express those thoughts. With a suggestion box, you give them that chance, gaining insight into bugs, as well as how to improve content, services, your product and more.
    https://marketplace.mopinion.com/survey-templates/suggestion-box-feedback-website-ux/
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  6. All ambiguity goes out the door with visual feedback! This type of feedback survey is used to improve page usability and web design. Letting your visitors submit screenshots of bugs or other design issues on your website gives you immediate and precise insight into the issue.
    https://marketplace.mopinion.com/survey-templates/visual-feedback-screenshots-website-ux/
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  7. CES is used mainly to gauge the aggregate, digital experience of your customers with your product and how much effort it took to a visitor to achieve their goal. however you can also use mobile CES surveys to collect feedback at a number of other touchpoints along the customer journey with an app.
    https://marketplace.mopinion.com/survey-templates/in-app-mobile-ces-customer-effort/
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  8. Historically, financial institutions such as banks, insurance providers and investment firms leveraged mainly offline touchpoints and customer interactions, such as meeting with an advisor at a physical office or making an appoint to open up a new bank account. However, due to the widespread digital disruption within the Finance industry, this focus has since shifted. These same institutions are now focusing on two things: the quality of the experience and creating a connection in an online environment. As a result, the Online Customer Journey among Financial Institutions has notably evolved over the last few years.
    https://mopinion.com/optimise-the-online-journey-for-financial-institutions/
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  9. Get your event visitors registered in style with your very own, customisable and eye-catching registration form(s). Added bonus? Responses are available live in your dashboard for review!
    https://marketplace.mopinion.com/survey-templates/event-registration-form/
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  10. When we use the term Voice of the Customer (VoC), most people will automatically think of Net Promoter Score (NPS) or some form of customer satisfaction measurement tool.

    VoC actually refers to the way a brand captures customer feedback, and how they analyse and interpret these customer insights to improve the overall customer experience (CX).

    Not all brands are effective in using VoC. When capturing customer feedback, more often than not, a brand’s core objective is actually to learn how great the customer thinks they are! You will be familiar with the questions; would you recommend us? would you visit us again?

    These questions may help the brand boost their NPS score, but the responses are based only on customer intent. The power of VoC goes much deeper than this.
    http://customerthink.com/using-the-voice-of-the-customer-to-capture-much-more-than-an-nps-score/
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Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.