CES is used mainly to gauge the aggregate, digital experience of your customers with your product and how much effort it took to a visitor to achieve their goal. however you can also use mobile CES surveys to collect feedback at a number of other touchpoints along the customer journey with an app.
Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.
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