Are you a student looking to develop an entrepreneurial mind-set that will benefit you for the rest of your life? Be sure to check out the Rotterdam Global Entrepreneurship Week (GEW) this November. This event is a great opportunity to hear the inspirational stories of business icons from the Dutch ecosystem, including a presentation from Mopinion’s Co-Founder and Managing Partner, Udesh Jadnanansing.
https://mopinion.com/mopinion-rotterdam-global-entrepreneurship-week/
'Employees are the backbone of our business'. But do they feel invested in the mission of your company? What about future employees? Start measuring employee engagement with one of these three leading survey templates.
https://marketplace.mopinion.com/products-category/employee-engagement/
Having evolved from a concept to a certainty, voice assistants and devices powered by artificial intelligence (AI) are set to shape the next generation of modern marketing.
According to the Smart Audio Report from NPR and Edison Research, about 39 million U.S. adults (or 16 percent of the population) already own a smart speaker (a voice command device with an integrated virtual assistant). And Juniper Research predicts that that number will grow to 70 million by 2022, when as many as 870 million voice-assistant-enabled devices across all platforms — smartphones, tablets, PCs, speakers, connected TVs, cars and wearables — will be in use in the U.S. Those systems will include Siri, Alexa and Google Assistant-equipped smartphones.
https://www.cmswire.com/digital-marketing/ok-google-what-does-the-future-of-marketing-look-like/
There are various factors contributing to business success or failure. Customer satisfaction is a key factor for businesses to exist. It is important to track and continuously improve Customer satisfaction in order to win customers delight and turn them into promoters of your brand. If you ignore customer’s satisfaction, they might stop caring about your products, and brand as well in the longer run. The sooner you realize the importance of this factor, the better your organization’s performance be.
The most powerful mechanism to know this is to understand your customer. The key to this understanding involves constant communication with your customer. Of this, listening is the key skill required to be practised. While Listening is so important, let us understand how this could be effectively used for our advantage in a business context.
https://www.dqindia.com/listening-key-understanding-customer/
Did you know? Email is the ‘third most influential source of information for B2B audiences’. In fact, almost 60% of B2B marketers say email is their most effective channel when it comes to generating revenue. But it’s not only B2B marketers that value this form of marketing communication: almost 49% of B2C businesses use some sort of email automation as well. Seeing as how email marketing and email campaigns are so popular and widely used, there’s no doubting the competition is high. That is why it’s important to continuously measure the performance of your campaigns and make sure they’re in ‘tip-top’ shape so you’re not driven out by your competitors! Try one of our free email campaign survey templates from the Survey Marketplace!
https://mopinion.com/free-email-campaign-survey-templates/
It’s essential CX practice today to offer customers a range of channels through which they can interact with you. But adding new channels is only half the battle. It’s the CX team’s responsibility to coordinate them, too. At the B2B technology company for which I work, we call it connected listening.
For many companies, adding channels means adding silos to an already siloed organization. Lack of coordination across those channels can defeat the purpose and cause frustration for customers, who don’t care that your call center and web experience team operate separately from one another, or that your mobile app development team rarely communicates with your store or branch network.
CX organizations are uniquely positioned and skilled to ensure that organizations are offering customers great omni-channel experiences. Here are some guidelines to make the most of the omni-channel boom.
http://customerthink.com/connected-listening-3-tips-to-meet-the-cx-challenges-of-omni-channel-communication/
Customers are the most important cog in your business. Without them, you don’t have a business. But, despite all the tools we have today to create emotion-rich experiences for buyers, many marketers still struggle to understand their customers and what they really want. This just doesn’t cut it any more, particularly when consumers are actively seeking out connections with the brands they purchase from rather than one-off buying frenzies.
https://mopinion.com/4-steps-successful-customer-obsessed-marketing-strategy/
Email campaigns are ideal for reaching out to a large audience, but often this communication only goes one way. That's why you need a survey that will strike up a conversation and give you insights into how your campaigns are received.
Visit the Mopinion Survey Marketplace to learn more!
https://marketplace.mopinion.com/products-category/email-campaign-feedback/
'Understanding the voice of your customer is key in today’s competitive business landscape, as is developing a customer-centric management style which focuses on understanding and maintaining compelling, positive high-quality experiences for your customers.
Internet and intranet communication allows organizations to hold ongoing conversations with the people they serve. This gives them access to an enormous amount of potentially valuable information. Natural language understanding and deep learning are key to tapping into this information and to revealing how to better serve their audiences.
In this blog, I will discuss the different ways that deep learning can take you to the next level of understanding the voice of your customer including: the importance of qualitative data (unstructured feedback); the role of analytics in the analysis of qualitative data for VoC; and the role and promise of deep learning for applications (including AI Assistant).'
http://customerthink.com/how-deep-learning-can-take-you-to-the-next-level-of-understanding-the-voice-of-your-customer/
While Voice of the Customer (VoC) programmes are now commonplace, there is still a big range in the maturity and rigour of these projects within enterprises.
For many organisations, the temptation is to tackle customer feedback by simply blitzing it - collecting lots of data from lots of customers, gathering as much feedback as possible. However, unless there are concrete plans about what to actually do with the data being collected, then this is futile – it’s just listening for the sake of listening, rather than listening for the sake of improving the experience. And this is common.
https://www.mycustomer.com/experience/voice-of-the-customer/the-nine-steps-to-designing-a-voice-of-the-customer-programme/
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