Having evolved from a concept to a certainty, voice assistants and devices powered by artificial intelligence (AI) are set to shape the next generation of modern marketing.
According to the Smart Audio Report from NPR and Edison Research, about 39 million U.S. adults (or 16 percent of the population) already own a smart speaker (a voice command device with an integrated virtual assistant). And Juniper Research predicts that that number will grow to 70 million by 2022, when as many as 870 million voice-assistant-enabled devices across all platforms smartphones, tablets, PCs, speakers, connected TVs, cars and wearables will be in use in the U.S. Those systems will include Siri, Alexa and Google Assistant-equipped smartphones.
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