Planning season is well upon us and I’ll bet there are more than a few leadership teams hoping find a Voice of the Customer (VoC) program under the budget tree for next year. What’s not to like? VoC programs drive more sales, reduce service escalations, improve user experiences and have us sprinkling delight and enchantment across the land!
https://www.business2community.com/customer-experience/the-voice-of-the-customer-is-a-choir-02120437/
UX design is all about providing your users with the information they’re looking for, and doing so in the cleanest and most intuitive way possible. However, in order to do this successfully, UX designers must understand how their visitors experience the website or mobile app; a task which can get a little sticky if they don’t have the right tools in place. In fact, I can think of one tool in particular that may consider to be an extremely important currency when it comes to UX design. Let me introduce you to user feedback…
https://mopinion.com/why-ux-designers-need-user-feedback/
When I think of user onboarding, I am always reminded of the famous ‘IKEA effect’. Those of you have endured the emotional rollercoaster that comes with assembling an IKEA wardrobe or nightstand, you might already have an idea of where I’m going with this. The IKEA effect is defined as the effect ‘where you assign more value to products that you’ve had a hand in creating’. In other words, for many of us the result is far more satisfying when we’ve successfully completed a task on our own. Those who have studied this effect even go as far as to say that ‘people become more attached simply because of their own efforts’. This is a good analogy when it comes to understanding the value of a good (better yet, successful) user onboarding process.
https://mopinion.com/user-feedback-the-secret-to-successful-user-onboarding/
Find gaps in your UX that are preventing customers from reaching their goals. With a GCR slide-in survey, you will learn which of your visitors have completed, partly completed or failed to complete a specific goal on your website.
https://marketplace.mopinion.com/survey-templates/gcr-goal-completion-rate-website-ux/
Customer Effort Score is a popular metric that measures how much effort it took the customer to achieve his/her goal. This type of surveys is typically used mainly to gauge the aggregate, digital user experience experience of your customers with your product, enabling you to lower frustrations and provide a smooth online journey.
https://marketplace.mopinion.com/survey-templates/ces-customer-effort-score-website-ux/
Face it. Even if you believe yourself to be the world’s most creative designer or developer, we’re all in need of some inspiration every now and then. We like to call this, ‘having a mindset for growth’. And one of the best places to find this inspiration as well as stay ahead of the latest trends and best practices in the user experience space is to consult expert opinions, which – you guessed it – are often found in articles on User Experience (UX) blogs.
http://mopinion.com/hottest-user-experience-ux-blogs/
