The fundamental responsibility of a Product Manager is to be the company’s leading expert on the customer. In fact, Product Managers often act as mediators between their customers and design teams to identify where their product or service is lagging and ensure that the underlying needs for their online customer are aligned with their service or product offering. Online feedback serves as a great way for connecting product performance and customer expectations.
https://mopinion.com/product-managers-collecting-online-feedback/
In today’s age of product management, it is more than just a buzz word but has become a guiding principle in what makes a business successful and that is a customer driven product roadmap that focuses on the customer voice and implementing features that include the voice of the customer. To do this, you need to be at the right place at the right time to hear the customer feedback as they are facing the challenge or see an opportunity within your product for an improvement.
While completing user interviews can be very successful to get customer feedback, the customer voice being heard as the situation arises versus days later or relying on a memory allows the details to flow through much better in the idea requests. So how does a product manager be available 24 by 7 to hear the voice of the customer? By implementing customer feedback tools that are within the product that is always available for feedback to be submitted and worked into their product roadmap.
https://producthq.io/blog/2018/07/10/customer-feedback-tools-allow-you-to-be-there-when-it-matters/
