Allianz forms part of Allianz Group which is one of the largest, multinational financial services companies in the world. The organisation has operations in over 70 countries and more than 85 million customers. Originally, Allianz sold its products and services through intermediaries. As a result, Allianz’s website didn’t play a major role. However, nowadays, with so much more business taking place online, the website has become increasingly important to the success of the organisation.
https://mopinion.com/allianz-uses-customer-feedback-for-conversion-optimisation/
Insurance is competitive. It can be hard to stay afloat in such a saturated field, let alone find an advantage over your competition.
Lead generation is essential, but any agency can duplicate your efforts, and it gets exponentially more expensive with scale. Is there a more sustainable method of achieving long-term growth and competitive advantage? The answer is surprisingly simple and yet almost universally ignored.
http://sbj.net/stories/opinion-how-to-improve-customer-experience-beyond-surveys,62303/
Insurance companies have pushed past an initial reticence to engage with insurtech companies, but need to remain focused on the customer as they enter more partnerships and test more offerings.
That’s according to speakers on a panel, Investing in Insurtech 2.0, held at the Silicon Valley Insurance Accelerator’s Fusion event in San Francisco, on March 27.
https://www.dig-in.com/news/insurers-must-fight-tunnel-vision-to-get-the-most-out-of-digital-efforts/
