Allianz forms part of Allianz Group which is one of the largest, multinational financial services companies in the world. The organisation has operations in over 70 countries and more than 85 million customers. Originally, Allianz sold its products and services through intermediaries. As a result, Allianzs website didnt play a major role. However, nowadays, with so much more business taking place online, the website has become increasingly important to the success of the organisation.
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