Tags: corporate-strategy*

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  1. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. What’s broken?

    Just 34% say their VoC program is “good” or “very good” at making changes to the business based on VoC insights.

    So why is it that two-thirds of VoC programs aren’t making a difference? This articles outlines four root causes.
    http://customerthink.com/why-only-15-of-voice-of-customer-programs-are-very-successful/
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