Customer behaviors and expectations evolve quickly. To differentiate themselves, companies have to continuously adapt their strategy. The need to provide outstanding customer service has never been greater than now – customers used more digital channels than ever before and expect seamless journeys through their transactions, even when switching between those channels.
So, how do you stay ahead of the competition in 2020? What are the new expectations of customers? Here is our take on the essential trends to consider in 2020.
http://martechseries.com/mts-insights/guest-authors/six-trends-transforming-customer-experience-2020/
I think we can all agree that digital marketing has become this complex web of moving parts… Today’s digital marketers are juggling multiple social media accounts, growing subscriber lists and email campaigns, content creation and management, user behaviour tracking and mobile marketing efforts. And it doesn’t stop there…
https://mopinion.com/digital-marketing-automation-tools-an-overview/
How do you know what your customers need? As long as you are using the correct channels, finding the answer can be as easy as asking.
Getting honest feedback may be tough because it takes time out of a customer’s day. This is why you must make the process as easy and as fast as possible. It also helps to offer an incentive along with your request for feedback. The incentive could be a discount or complimentary product or service from your business.
Here are some of the best channels to ask for customer feedback:
https://www.business2community.com/customer-experience/how-to-get-honest-customer-feedback-and-use-it-02071019/
