When asked what they saw as the number one opportunity in ecommerce marketing today, 30% of brands said More accurate consumer targeting across retailers.
Brands also cited three other key opportunities: Improved user experience (22%), Voice search advertising (14%), and the closer alignment of digital marketing with merchandising teams (8%).
In our recent Era of Ecommerce research report with Catalyst and Search Engine Watch, we found a number of interesting insights on the ecommerce landscape today, what opportunities and challenges exist, and how marketers are or are not rising to meet them.
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