There is no doubt that creating a competitive advantage in todays business environment is about much more than having great products and attaching the right price tag. With informed customers expecting much more, CEOs are turning to customer experience (CX) strategies to build the kind of sustainable advantage that leads to business outcomes and long-term success. To establish and maintain CX as a critical business strategy, the direction and discipline naturally starts at the top.
In other words, todays successful companies need customer-focused CEOs.
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