Mobile marketing and advertising are about to change dramatically thanks to the rollout of 5G networks. In fact, because of this transformative technology, there will be 25 billion global IoT connections by 2025, tripling the current number while providing marketers with richer data sets.
That statistic was just one of many intriguing revelations at the recent Mobile World Congress (MWC) in Barcelona, Spain. While the mobile era is definitely hereby the end of 2019, mobile ads will represent 72 percent of all U.S. digital ad spendingit is about to shift directions at breathtaking speed due to 5G. With that in mind, here are four emerging, mobile marketing trends CMOs should have their eye on to prepare for the next decade of business.
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