Knowing what your customers want, when they want it, and how they’d like it served up to them is not just at the heart of game changing television shows. It’s also the core of developing winning test hypotheses. It’s the why behind the quantitative data – Behind the ‘what’ of quantitative data there is a ‘why’ that informs your copy and gives your visitors an easily navigable path to becoming a customer.
https://conversionxl.com/blog/voice-of-customer/
Earlier this month, the U.S. Department of Defense became the latest agency to adopt a burgeoning start-up boot camp pioneered by the National Science Foundation’s Errol Arkilic.
In 2011, Arkilic reached out to Steve Blank, a Stanford University professor who would soon be one of Silicon Valley’s most influential innovators.
http://blogs.discovermagazine.com/crux/2018/02/05/i-corps-startup-science/#.WnmmcK6nF1s/
There is no doubt about it, UX is a hot topic. Some say it is design thinking, others call it user-centered design. But no matter how you describe it, UX will be a major force going forward.
https://customerthink.com/has-user-experience-research-been-eating-too-much-junk-food/
