eringilliam: net-promoter-score*

Bookmarks on this page are managed by an admin user.

4 bookmark(s) - Sort by: Date ↓ / Title / Voting / - Bookmarks from other users for this tag

  1. Ever wonder why there is such a gap between all the hard work you do in providing Voice of the Customer and Net Promoter Scores to your internal partners and then not being able to see how that in turn results in enabling the company to improve their financial or operationals? With a veritable wealth of verbatim, Moments of Truth, customer feedback, and a trove of response and sales/marketing data and in many cases a very positive NPS alas, those departments still have no true understanding of WHY this is all happening and the levers and triggers that created those data points.

    Maybe you are missing something?
    http://customerthink.com/mine-or-mind-the-gap/
    Comments - Voting 0
  2. I recently discussed the importance of getting Voice of the Customer (VOC) feedback and common methods, such as surveys, to understand customer perceptions and expectations across different touch points. To be effective and acquire actionable insights, questions must be designed with best practices applied. I also recommend a “test & learn” approach.

    Writing and launching surveys has become a science and an art. I have seen cases where surveys have gone wrong because of undefined goals or wrong objectives. For example, if you consider the Net Promoter (NPS) question, you would not survey customers for the sole purpose of knowing IF they would recommend a company or its products. Instead, you should focus on understanding the reasons WHY customers would or would not refer. Also, you want to avoid asking leading questions that influence responder opinions, otherwise, you will not obtain “voice of the customer” feedback that is authentic and useful. While these are obvious tips, some things are not so clear like how much does survey question order matter?
    http://customerthink.com/nps-survey-question-should-it-be-first-or-last/
    Comments - Voting 0
  3. If you're a business owner, you already know that the increasing popularity of review sites like Yelp and TripAdvisor gives your customers more power than ever. Just one negative review from an unsatisfied customer can cost you a lot of potential business. You might be thinking, “Well, I don’t have any bad reviews, everything’s fine!”

    But do you really know how your customers feel?

    If the answer is no, learning how to determine your customers' happiness score and improve your customer service will be one of the best time investments you can make.
    https://www.entrepreneur.com/article/315576/
    Comments - Voting 0
  4. How do your customers really feel about your company? To find out, you could train employees to ask for feedback after each transaction, then feed those responses into a database. You could subject customers to a lengthy survey. You might also host periodic focus group meetings.
    Or you could ask customers one simple question — and use their answers to determine your Net Promoter Score (NPS).
    https://www.cmswire.com/customer-experience/what-is-a-net-promoter-score-and-why-you-should-know/
    Comments - Voting 0

Top of the page

First / Previous / Next / Last / Page 1 of 1 Voice of Customer News: Tags: net-promoter-score

Make sure to check out our other labels too:

About - Made with in Rotterdam

Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.