We’re going to help you avoid some of the most common pitfalls so you can build a solid foundation and scale your Voice of the Customer program with ease.
Take a look at the top 5 things you should 100% avoid when getting started with a Voice of the Customer program.
https://www.kayako.com/blog/voice-of-the-customer/
According to the website, iSixSigma, The “voice of the customer” is a process used to capture the requirements/feedback from the customer (internal or external) to provide the customers with the best in class service/product quality. This process is all about being proactive and constantly innovative to capture the changing requirements of the customers with time. The “voice of the customer” is the term used to describe the stated and unstated needs or requirements of the customer. The voice of the customer can be captured in a variety of ways: Direct discussion or interviews, surveys, focus groups, customer specifications, observation, warranty data, field reports, complaint logs, etc. This data is used to identify the quality attributes needed for a supplied component or material to incorporate in the process or product.
http://cerasis.com/2013/08/16/voice-of-the-customer/
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