In today's business climate, companies need to ensure an excellent customer experience across all their channels to remain competitive, but how is this possible in a digital-first world?
Getting the customer relationship right is vital for every business – but it has its challenges.
Increasingly, customers engage with brands across a number of channels while competition from all quarters – including new “digital disruptors”– means their loyalty can no longer be guaranteed.
https://www.telegraph.co.uk/business/intelligent-business/customer-experience-digital-age/
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