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  1. Getting insight into your voice of customer (VOC) data involves collecting information directly from your customers about their experiences throughout their journey with your products or services. It can help you pinpoint any issues you might have overlooked in your customer experience, prioritize areas of improvement to address, and track your progress against different goals across the organization.

    VOC measurement has been ranked as one of the top three CX initiatives for businesses in 2018 and beyond, and it's become an integral part of any improvement strategy, including new product development. You know you need a VOC program, and you might already have one planned or in place, but how can you make sure you're getting the most accurate insights for effective follow-up? Take a look at these seven do's and don'ts to see how you can hear your customers more clearly and respond accordingly.
    https://www.astutesolutions.com/blog/articles/7-dos-and-donts-for-clearer-voice-of-customer-insights/
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Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.