Anyone selling into the government market knows it takes time, patience and investment. The rewards can be great, both intangibly through satisfaction in serving the public good, and financially by winning contracts that can be stable and long term. But competing in this space is no small feat.
It’s no longer enough to count on past performance, a low price and (for smaller businesses) a set-aside designation to give you the winning advantage. Correctly positioning and actively promoting your brand and your win themes has become equally important to standing out in a crowded market.
https://washingtontechnology.com/articles/2018/08/24/insights-weisel-marketing-differences.aspx/
Sentiment analysis is widely used to supplement the analysis of text data in surveys, complaints, reviews and other customer feedback. In theory, sentiment analysis categorises opinions expressed in a piece of text just as a human might.
However, as the volume and complexity of customer data grows, growing issues with sentiment analysis are providing flawed information and stopping companies from getting the full picture from their data; key customer feedback that could drive positive business change is being missed.
For those who have used sentiment analysis it is likely that you have experienced these inaccuracies – from skewed sentiment percentages and incorrect tagging, to completely missing key business insights.
https://www.marketingtechnews.net/news/2018/aug/16/how-were-missing-mark-consumer-sentiment-analysis/
We've written before about the importance of Voice of the Customer (VoC) and how valuable it is to regularly listen to customers to get their feedback on ways you can improve.
But there's another key step that comes after asking for customer feedback -- it's using that feedback to make decisions and implement changes that best serve your customers.
https://blog.hubspot.com/service/voice-of-the-customer-program/
Investing in the customer experience is proven time and again to be foundational to any business’ success. Yet how many businesses regularly ask its customers for feedback? Voice of Customer (VoC) programs refer to the processes that exist for listening to customer feedback. Amazingly, only 29% of businesses with VoC programs systematically incorporate customer insights into their decision-making processes.
https://www.localmeasure.com/post/action-voice-customer/
Every startup brings with it a set of challenges. If not taken care of, these challenges could have serious repercussions. In this post, we will be discussing the common challenges faced by startups and tools that could become their saviour. Do you know that 50 million new startups are being launched every year? Out of those 50 million startups, 90 percent of startups fail. The numbers are large by any standard. The world of startups is violent and at times unpredictable. That’s why startups struggle for multiple reasons.
Some die as quickly as they were launched while some make a fortune. The ones that get successful anticipate challenges in advance and successfully stand the test of time. In this particular post, I am going to discuss the common challenges that startups face and how they can use various tools to overcome them. Let’s take a look at them one by one:
https://yourstory.com/2018/08/startups-common-challenges-tools-solutions/
It’s an indisputable fact that monitoring vital signs is important to your health. But it’s also important to the health of your business…and in both cases they should be tracked and checked on a regular basis. They can give clues to major issues you might not even be aware of.
https://bizrateinsights.com/resources/taking-your-websites-vital-signs-using-customer-feedback-to-create-healthy-website-usability/
Genuine customer feedback creates opportunities for companies to earn more loyal customers, those who know that they can speak out about their problems and that they will be addressed.
https://www.providesupport.com/blog/3-ways-to-collect-a-more-genuine-customer-feedback/
In the current competitive auto market, having an online presence is a must. Before they even set foot in your door, chances are the majority of your customers will have checked you out online. Websites and social media function as extensions of your dealerships. They are virtual showrooms where customers can view your newest models, meet your team and get to know your dealership’s culture.
However, not all online presences are created equal. Though almost anyone today can create a site or put up a dealership Facebook page, if not executed properly, these online tools can cost you customers. It’s vital, therefore, to be able to evaluate your online customer experience so you can ensure their digital interactions are ones that motivate them to take the next step: coming over for an in-person transaction.
This is where mapping comes in. Mapping is a process that allows you to gauge which aspects of your online strategy are working and which need to be done away with pronto! It does this by using customer feedback to create a visual representation of what your clients experience when interacting with your online platforms.
https://www.cbtnews.com/mapping-your-online-customer-experience/
When it comes to improving customer satisfaction, doing customer feedback correctly delivers arguably the single biggest return on investment. There are many other noble initiatives you can take to improve your customers’ experience, but without a good feedback program, they’re just icing on the cake.
How does feedback live up to this promise? Let’s have a look at all the benefits it unlocks:
https://www.surveway.com/the-9-game-changing-benefits-of-gathering-customer-feedback/
How do you know if your customers are satisfied with your product or service? How do you know what you are offering is meeting your customer needs? Businesses need to know which channels to use in order to gain valuable customer feedback. The insight gained will inform the decisions you make going forward. How valuable is your product or service if it doesn’t meet your customer needs?
https://graphicmint.com/blog/customer-feedback-best-channels/
Bookmarks on this page are managed by an admin user. 
