In a recent white paper we created about health care data, we borrowed from Dr. Seuss: Data here, data there, data going everywhere. Near and far, far or near, data going out my ear. Its pretty safe to say that statement is true for all industries today, especially marketing.
The burning question is: How are we using our data? Or, from a more proactive standpoint: How do we use our data to drive us, not drown us?
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