Tags: voice-of-cusomer*

1 bookmark(s) - Sort by: Date ↓ / Title / Voting /

  1. So you’re about to launch a new product on your shelves. There’s a clear market for it, it’s the right price and customers really liked it during the research phase.

    Then you launch it and it fails to sell. So what went wrong? Are the customers to blame?

    Well, no. It turns out we’re actually not very good at knowing what drives our own behaviour and what we say in focus groups is not always a reliable predictor of what we’ll end up doing in the real world.

    But there is hope. A relatively new field of research called behavioural economics has been making huge progress in understanding what drives our behaviour.
    https://www.retail-week.com/retail-voice/understanding-the-forces-that-shape-consumer-behaviour/7030517.article?authent=1/
    Comments - Voting 0

Top of the page

First / Previous / Next / Last / Page 1 of 1 Voice of Customer News: tagged with "voice-of-cusomer"

Make sure to check out our other labels too:

About - Made with in Rotterdam

Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.