This is the fifth of the eight-part episode tutorial on the topic MEMS and Sensors Marketing, Oxymoron or Opportunity. The topic of this episode is putting the “s” back into MEMS and the challenges of doing so. Welcome back to those who have been following this bi-weekly tutorial series and a cordial welcome to those who are joining us for the first time.
It is interesting to consider that this tutorial series focuses on the theme of ‘oxymoron’ from a marketing perspective. Additionally, and for this episode, the topic of micro-electro-mechanical systems (MEMS) itself is truly another oxymoron or misnomer from several perspectives...
https://www.sensorsmag.com/components/sensor-mems-marketing-oxymoron-or-opportunity-episode-five/