Tags: marketing-tactics*

1 bookmark(s) - Sort by: Date ↓ / Title / Voting /

  1. Too many marketers assume that their strategies and offers are engaging their customers. This assumption is often wrong. Unless you are engaged in two-way dialogue and providing value-added communications…you have NO idea what customers think about your business and your marketing tactics.

    We just completed VoC research for a major up and coming brand. A key competitive differentiator cited by customers was that the company provides ongoing opportunities for feedback in all communications and sends friendly, engaging surveys and then acts on the suggestions from customers! That makes customers feel included and valued.

    Additional findings from our 16,000 plus hours of VoC interviews indicate that there is a dangerous chasm between the CX fantasies of brands versus the disappointing CX realities of most consumers.

    Here are 3 Tips to help you get it right.
    http://customerthink.com/are-you-really-engaging-customers-3-tips-to-get-it-right/
    Comments - Voting 0

Top of the page

First / Previous / Next / Last / Page 1 of 1 Voice of Customer News: tagged with "marketing-tactics"

Make sure to check out our other labels too:

About - Made with in Rotterdam

Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.