Back in 2015, I wrote a post titled Hey! You Got Your Metrics in My Journey Map! In it, I advocated for mappers to add data to their journey maps. I wrote that…
…mapping tools had to evolve because people failed to see the value in mapping with the then-current approaches; in addition, maps were not proving to be that catalyst for change that they are designed to be. In order to be that catalyst, maps have to be actionable. And the only way they can be actionable is if you have some data to support or to drive that action. Executives love data and metrics, right? Data-driven decisions are all the rage, and rightly so.
What kind of data? There’s no shortage of data, right?! Obviously, the data needs to be related to the journey you’re mapping, but here are some examples of the types of data you can add to the map.
http://customerthink.com/why-do-i-need-data-in-my-journey-maps/
"Back in 2015, I wrote a post titled Hey! You Got Your Metrics in My Journey Map! In it, I advocated for mappers to add data to their journey maps. I wrote that…
…mapping tools had to evolve because people failed to see the value in mapping with the then-current approaches; in addition, maps were not proving to be that catalyst for change that they are designed to be. In order to be that catalyst, maps have to be actionable. And the only way they can be actionable is if you have some data to support or to drive that action. Executives love data and metrics, right? Data-driven decisions are all the rage, and rightly so.
What kind of data? There’s no shortage of data, right?! Obviously, the data needs to be related to the journey you’re mapping, but here are some examples of the types of data you can add to the map."
https://www.business2community.com/customer-experience/why-do-i-need-data-in-my-journey-maps-02145934/
Forget about Beyonce & Jay-Z, Kim & Kanye, or David & Victoria. There’s a new power couple in town. Mopinion is proud to announce the new and robust Tealium and Mopinion integration; a powerful alliance between tag management and customer feedback that combines precision targeting and smart data collection, giving users relevant and informative insights into the digital customer experience.
Tealium offers an extensive suite of data solutions catered to helping digital teams effectively manage large sums of data. With Mopinion, users can collect and analyse customer feedback from online visitors on websites and mobile apps.
https://mopinion.com/tealium-and-mopinion-newest-data-power-couple/
In this white paper, Mopinion talks about the criticality of offering a personalised journey to online customers, how customer profiles are driven by digital feedback, as well as how to collect, analyse and report on both feedback data and customer data (with lots of practical tips).
https://mopinion.com/white-paper-a-digital-feedback-fueled-approach-to-personalisation/
