It might seem like a good idea to use email to resolve customer issues or to simply solve customer issues wherever they find you. Its simple. Its cost-saving. But you know what else it is? Messy and risky. Messy, because your communications with customers are all over the place. Theres not a single, unified platform to manage your customers. Risky, because you can easily overlook customers messages from email. While it may be unintentional, you are more likely to neglect your customer issues and lose them, which isnt exactly good for business. Enter customer service software.
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