Have you ever purchased something, somewhere? If so, then surely youve felt this particular pain: Along with your bag of goods comes all kinds of marginally necessary offers and calls to action. And, if you take almost no time at all to complete the retailers robust questionnaire, you yes you! might be the proud recipient of some type of prize.
A study by Interaction Metrics discovered that, despite good intentions of improving customer happiness and overall experience, retailers are largely wasting customers time and their own by conducting flawed satisfaction surveys.
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