The definitive guide to a successful Voice of the Customer program

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  1. This definitive guide will take you through every aspect of a creating a successful VoC program, from the different ways you can collect the voice of your customers all the way to the ways you can extract customer insights that will have a meaningful impact to your business. In this eBook you will learn: -How to select the right VoC methodology and metrics -How to design and implement your VoC program -How to connect and analyse your VoC data -Tips for choosing a VoC solution
    Tags: voc, methodology, voice-of-customer, cem, cx, by eringilliam (2018-08-30)
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Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.