The Scientific Method of Gathering Customer Feedback

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  1. Customer feedback isnt always pretty, but it can be vital to your bottom line. Although gathering data about your business seems like a daunting task, there are proven ways to accomplish this when you have limited experience and a limited budget. One such method, as Sergio Perez explains, involves a trial and error strategy he refers to as the science experiment method. It involves crafting specific theories about products and services and then testing them with guests. Note that this is vastly different from asking for general feedback. The process involves three easy-to-follow steps:
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Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.