So its 2018, and with the New Year come new objectives and new challenges. For many executives at least part of those objectives probably includes achieving a target NPS score. The target scores could, in theory, range anywhere from +100 to -100 (based on a calculation of top two-box minus bottom-seven box responses to the likelihood to recommend question). But, of course, its unlikely that a company could stay in business too long if it were continually being scored by customers at those extreme lows. No brand is loved by each and every one of its customers.
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