Recently, Spotify, a global music content platform, introduced a new feature, Discover Weekly, as an intelligent playlist developer for its users. Based on a listeners past history, preferences and the trends reflected by analysing data from music aficionados with similar tastes, the company implemented machine learning best fit algorithms to provide its users with a delectable list of latest music that kept them glued to their headphones for hours.
This is one of the many instances where AI has transformed customer experience as we know it.
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