Tides are shifting in retail marketing. The final sale is no longer the end goal certainly, its important, but as competition for retail business intensifies, creating an exceptional consumer experience that increases lifetime value is taking priority.
Retail brands are rethinking the way they approach marketing to consumers. Rather than designing channel-specific strategies that segment the marketing message, were seeing the focus move to a cohesive experience across all touchpoints. The strategy is called omnichannel marketing, and its helping brands take a more holistic approach to customer relations.
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