When was the last time you were asked to provide feedback as a customer? You probably dont remember. The truth is, you probably were asked but ignored or declined the request due to some level of inconvenience, or you simply didnt recognize the request.
More importantly, when was the last time you solicited feedback from your customers, and what level of input did you receive? In an age where customer experience is a strategic priority, if soliciting feedback from your customers isnt part of your ongoing strategy, youre missing out on not only another touchpoint, but also an opportunity to collect invaluable data about your customers, company, and service. That data can then be appended to existing data sets to understand even more about what drives customer satisfaction and where you may have opportunities to increase service levels and revenue.
But, in order to get the most value out of your feedback requests, there are several variables to consider.
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