Youve implemented tactics to grow your business and increase the sales of your products and services. But that is only one side of the coin. The other side is customer retention.
After youve come up with a new product and identified your target audience, you are all set to start the business. But it is equally important to invest in resources to retain your existing customers. That is why you need to have a dedicated customer success team whose main job is to convince customers to stay.
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